Ramblers ‘Let’s walk together’ Campaign
In collaboration with Immediate Media Co and the walking leg muscles of Jimmy Doherty, our ‘Let’s walk together’ campaign for The Ramblers, shone a light on the work they do to create a world class walking network; encouraging all of us to get out there and soak it in.
With access and representation so crucial to opening up green space to communities across the country, participation was the focus of this campaign. Through a multi channel campaign we asked people to pledge miles and experience the pathways for themselves, with opportunity of winning walking prizes to boot!
The campaign not only got people out and rambling, it delivered fame to boot.