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Exciting news alert! We’re thrilled to announce

Exciting news alert! We’re thrilled to announce our partnership with the icons at John West Foods.

We had a blast helping John West launch the biggest innovation the tuna aisle has seen in decades: ECOTWIST®️. 🐟

The strategy was built around three things: Impact, energy & buyability.

We wanted to own the supermarket journey, rather than running standard ads, and did this through an awesome partnership with Mail Metro Media, taking over the digital path-to-purchase for Sainsbury’s and Asda shoppers with high-impact app takeovers and homepage skins.

Through some beautiful creative, we made EcoTwist®️ impossible to miss with edge-to-edge mobile formats and sticky banners across the Mail Metro ecosystem, as well as ASMR-style video content, capturing the sounds of the twist, the open, and the recycle, leaning on the tactile and sustainable nature of John West’s exciting new innovation.

Not only that, but we built content-first recipes, showing exactly how this easy-open pack makes everyday meals better.

The results were huge – and a brilliant example of what happens when you lead with genuine innovation and a Notorious strategy.

A huge thanks to the team at John West for trusting us with the twist, to our partners over at Mail Metro Media, and to the outstanding Notorious team that made it happen.

Now, who’s hungry?

New Client Alert: @aquapura.uk is officially part

Incredible news to start 2026! @chesterzoo achiev

Buzzing! ⚡️ Last night we won the ‘Highly Co

Buzzing! ⚡️
Last night we won the ‘Highly Commended’ award for our healthy Heart campaign with @butchersdogfood at the @newsworks_uk Awards 2025.

Huge well dones due to @lizsloan09 and @meganboden97 , and the brilliant team over at Butcher’s Pet Care.

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