Love 2 Shop and Park Christmas Savings ‘#sorrynotsorry’ Campaign
Every year the thunder of stifled sighs echo around the UK as millions of people are ‘gift typed’ yet again. Like golf? cats? cycling? a TV series from your 6th birthday? Then you’re a likely target for a gift type – the lazy present buying crime that we’re all a little guilty of.
Working with Project 50, TBWA and The Appreciate Group we launched a brand-new campaign to challenge gift typing and promote 2022 Park Christmas Savings.
Through an integrated campaign, including audio advertising and a unique publishing partnership, we spoke to gifters and showed that there is another way with the true value of Love 2 Shop vouchers.
Giftees across the nation rejoiced!