Super Facialist first ever ATL campaign launch

Love Sugar Science and Squad have joined forces to deliver a 7-figure repositioning campaign for skincare brand, Super Facialist.

After a joint pitch our team were appointed following a competitive pitch process in 2020 to produce the first above-the-line advertising commissioned for the brand.

The creative takes a more humorous look at “the frantic and often chaotic routines of women as they juggle work, family commitments, social time, studies and more, all whilst trying to care for themselves.”

Its intention is to give the cold shoulder to the often unobtainable, flawless beauty of typical skincare marketing.

As part of the media campaign, Love Sugar Science have secured Channel 4’s Greenhouse Match Funding for Super Facialist as a new to TV advertiser.