Blink Food for Cats joins Love Sugar Science

Blink Cat Food have made their TV debut  as the brand looks to accelerate growth in the direct-to-consumer arm of their business. Blink has already seen strong growth in retailers such as Waitrose, Tesco and Pets At Home, but have tasked the team at Love Sugar Science to support the brand to make the move to television advertising with sights set on very significant growth in the direct to consumer market following the boom in homes welcoming a cat into their families and growing appetite for subscription e-commerce.

The campaign will be delivered with Sky Media, using their Performance Solutions product, allowing advertisers who have built their direct channels with benefit of focused data support to continue to do so as they benefit from TV’s ability to raise awareness with a new audience whilst driving volume growth potential.