‘Driving’ Impact with OOH!
The EV market is loud, so we needed to ‘drive’ impact to celebrate the launch of the XPENG G6.
We wanted to create a media moment as sophisticated and high-performance as the car itself, and, as part of this, we dominated urban areas with high-impact OOH across key hubs, mirroring the G6’s sleek, modern street presence. And doesn’t it look ace?!
Our brilliant client, Alison Aldridge, Head of Brand Marketing, put it best:
“The response to our recent out-of-home campaign has been overwhelmingly positive, which is a testament to Notorious’ meticulous response to brief & expertise within the OOH space. We truly feel the campaign delivered a strong ROI and helped bolster not only brand visibility, but credibility, across the UK. Thanks, Team!”
A huge shout-out and thank you to Alison and the rest of the Xpeng team, and to the team at Notorious: Robin Wooller, Cathal O’Rourke, Yolandi de Villiers & Matthew Hoy.