Warner’s Let’s Get Real

Warner’s Gin ‘Real’ Campaign

Pink is not a f*$#ing flavour…… simple and effective. When you think about it, why is gin pink? Well, for Warner’s Gin it’s because a third of the bottle is pure, unashamedly real and delicious rhubarb. Hand squeezed and hand-picked on their farm.

So, when Warner’s asked how we were going to make a big deal of being real, we knew exactly what to do. Creating fame and stand out with statement positioning and formats within high impact publishing titles.

Through a razor-sharp focus on titles, audience and time of year, we generated the biggest share of voice and impact!