Ribble Cycles

Ribble Cycles TV launch on Tour de France

During summer 2021, we launched Ribble Cycles first ever TV campaign.

The strategy was razor sharp in contextual focus, audience delivery and above all standout content during ITV4 and ITV Hub’s coverage of the much-loved Tour De France.

Aligning this great British brand with great British cycling allowed Ribble to establish themselves as a beacon brand for cycling enthusiasts across the UK.