Poundland ‘This is your Land’ Campaign

In the build up to Christmas, Poundland were looking to relaunch their 800 + stores across the UK and Ireland, with a multi-million-pound campaign across all major TV and Radio networks in both the UK and Eire.

Focusing on big cultural moments across ITV with ‘I’m a Celebrity’ and programming that we knew attracted the right audience to reappraise Poundland, the content promoted great deals across a range of products from food, homewares and clothing.

Working closely with Poundland, Driven Creative Agency, The Planning Dept and Bind we proved once again that close collaboration wins, hands down.