GWM Ora 03

GWM ORA – the all electric car that took centre stage at this years Oscars

Launching a brand new model of a brand new all electric car, the GWM Ora 03 has some serious competition. An unknown model, in a highly competitive market, team Notorious worked with ITV to create an unmissable TV moment across 2024 coverage of the Oscars (and who can forget Ryan Goslings ‘I’m just Ken’ live performance!)

This was more that a glamorous showcase, this sponsorship fused the glamour of the years hotly anticipated global talent and placed ORA at the heart of this huge cultural moment. The results? This heavyweight weekend activity generated more than 3 x higher leads than the best week for new leads since the launch of the new model.

Another Notorious lightning bolt.