CBS celebrate remembrance day

Coventry Building Society ‘Remembrance’ Campaign

On Remembrance day 2021 we celebrated a very special campaign with Coventry Building Society and their continuing relationship with The Royal British Legion.

We’ve loved working with daughter studio and Reach to leverage context and special formats to create unforgettable moments – delivered in National press as well as the local titles of the communities served by Royal British Legion.

Not only did this campaign reach hearts and minds, it was also recognised as Newsworks highly coveted ‘stand out ad of the week’. A great campaign for a great cause.