Crown Paints takeover Reach’s first ever Euro’s 2024 star studded Podcast – Euro Thrash!
The 2024 Euro’s have been hotly anticipated since the dizzying heights of the 2021 Euros and 2022 Work Cup finals where England Men’s team finally got to strut their stuff (and lose… but still..).
For Crown Paints’ Trade we partnered with Reach to appear against cultural moments that genuinely matter to the audience, leveraging the excitement of the Euro 2024 tournament, creating a high-impact campaign that resonated with football fans across the nation.
Not only did we sponsor the Euro Thrash podcast, a must-listen for football fanatics, but we also ran high-impact Print & Digital sponsored content around The Mirror, The Star & The Daily Express, news-jacking key dates to drive over 7M Impressions. This was combined with unmissable Display, reaching our Trade audience at the right time with precision & accuracy.
By combining strategic media planning, creative excellence, and data-driven insights, we delivered a campaign that exceeded expectations.
Want to make your brand a winner? Let’s talk.
Another Notorious lightning bolt.