Coventry Building Society, once a sleeping giant, was ready to reawaken…
Coventry Building Society, a once-dormant giant, needed a wake-up call. We answered.
Tasked with breathing new life into the brand, we positioned CBS as a modern, customer-centric financial institution. Our “Wonderfully Decent Money” campaign, rooted in trust and reliability, resonated with the target audience.
Leveraging a multi-channel approach, including traditional and digital media, we drove significant growth in account openings and brand awareness.
By challenging the status quo and embracing innovation, we transformed CBS into a dynamic and relevant brand.
A testament to the power of great marketing.
Mark Garrod, Senior Brand Manager at Coventry Building Society was ecstatic with the results.
“It has been brilliant, Notorious really took the time to understand our business and our needs. We are now in a much better place to go again!”
Another Notorious lightning bolt.