Chester Zoo take over St Peter’s Square
Summer time is the chance to relax and create new and long lasting memories with your family, and for Chester Zoo its the biggest and most important season as ticket revenue provided a huge amount of funding for Chester Zoo’s important global conservation work.
With more days out fighting for share-of-wallet, we needed to make sure we positioned Chester Zoo as offering much more than your typical family day out.
Our approach prioritised rich video media targeted to a modern digital family combined with unmissable OOH centred on places young families might spend their weekends including a Manchester first re-naming of St Peter’s Square to St Cheetah’s Square, layered with experiential face-painting and giveaways on site to create real surprise and delight for kids and parents alike.
The activity generated considerable growth for the Zoo and picked up national PR coverage, further expanding its impact and allowing the board to demonstrate the value of marketing in supporting its charitable commitments.
Another Notorious lightning bolt