The first-ever regional takeover on ITV!
We are beyond chuffed about our very new (and very brilliant) campaign launch hitting all the screens in the Northwest.
We launched the first-ever regional takeover on ITV, taking over the continuity break to showcase the wonderful animals and work that the whole team at Chester Zoo does, followed by their fabulous new brand ad ‘Where Life Comes to Life’ by our friends at Meanwhile.
We also activated across Cinema, OOH, YouTube, Socials and Radio, to kick off the launch in a huge way.
Charlotte Lord, Head of Brand & Marketing at the Zoo, said:
“Behind many great brands are really great agencies – constantly challenging, always listening, thinking differently and working passionately to deliver.
So I’ve loved working with the team at Notorious Communications since I joined the zoo. Our latest media plans including this disruptive ITV regional partnership are not only a first for the region but set the zoo up super well to get noticed and stay noticed as the awesome day out it is!
Thanks for all your support, challenge and dedication to the cause team!”
It’s been a pleasure to work with Meanwhile, ITV, ITV Studios and all of the zoo crew.