It’s a good question. Why should they? At the first ever Campaign Breakfast in Manchester, our Co-Founder Jessica Scott took to the stage with just that question. We are bombarded with over 10,000 messages a day, 70,000 in a week. All expertly planned and delivered – but which one do you remember? In a world where we’re falling out with advertising as quick as finding your next true love on Tinder, it needs more than just chucking your message into the either in the hope someone takes the time to read into it.

So the first question we at Love Sugar Science always ask is ‘why should people give a shit?’. After that, use whatever tactics are needed… read more from the event here

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