Whitworths sponsors ’99 To Beat’!

Who caught ’99 To Beat’ on Saturday night?

We were incredibly proud to see our latest campaign with Whitworths Ltd launch last Saturday across ITV & ITVx with their prime-time sponsorship of 99 To Beat.

This campaign is a testament to what can be achieved when you combine a brilliant brand, an ingenious idea, and a whole lot of graft! ⚡

Whitworths is all about making healthy snacking & cooking a part of everyday family life and, alongside our amazing partners at ITV & NOKAMO Consulting and the brilliant team at Whitworths Ltd, we’re chuffed to be a part of making that happen.

Tune into ITV1 from 6pm on Saturday to watch more 99 To Beat – where 100 everyday heroes take part in brilliantly bonkers games for a top cash prize.

A special shoutout to our superstar Strategy Manager, Alicia Kevill, who led on this project to make it Notorious!