We’ve won the ‘Highly Commended’ Newsworks 2025 Award!

Another win!

Buzzing! We are delighted to announce that last night we won the ‘Highly Commended’ award for our Healthy Heart campaign with Butcher’s Pet Care, at the Newsworks Awards 2025!

Huge ‘well dones’ are due to Liz Sloan & Megan Boden, and to our brilliant client Natasha Bryant and the rest of the team at Butcher’s Pet Care.

The campaign, “Healthy Heart Pawsitive Mornings” is a fantastic example of what happens when you combine killer strategy with a client who believes in compelling storytelling to create influence in key moments. We wanted to target the most treasured moment of the day when dogs and their parents have their strongest emotional bond, and increasingly where they get active & heart healthy together – breakfast time around the first walk of the day!

We built a collaboration between ourselves, Butchers, Mail Metro Media and two of their star influencers Rihanna & Axel, delivering some amazing results for the Healthy Heart campaign, with Butchers’ feeding back that “it was an excellent demonstration of the sort of depth and value of storytelling you can now create through modern newsbrands. We created very high levels of visibility at key times and across key parts of dog parent’s routines. A powerful demonstration of what can be done in media that we once thought about so differently.”