We’re Shortlisted! The Programmatic DOOH Awards

We’ve been shortlisted for the Programmatic DOOH Awards!

And who’s spotted us out and about in Manchester? (Thank you, JCDecaux).

As part of our partnership with the brilliant team at Travis Perkins, we’re on the shortlist for Best Use of pDOOH for Brand.

For a brand that traditionally stuck to classic formats, this campaign was a total step-change, and a bit of calculated bravery that’s paid off in a big way.

By blending traditional OOH with a smarter programmatic layer, we were able to move past pure ‘visibility’ and started driving real-world action. We tracked down the hard-to-reach Tradesperson audience in the environments they actually inhabit, at the times that actually matter.

This led to real impact for the brand, leading to a huge uplift in accounts opened YoY.

We’re chuffed with the shortlist and with the results. Fingers crossed for the 12th May!

A huge congrats to the Travis Perkins plc team, and the Notorious team for getting this going, Alicia Kevill, Amelie Ince, and the one and only Jessica Scott.

Another Notorious lightning bolt. ⚡