The Adform Sustainability Roundtable

What happens when you gather some of the sharpest minds in media to tackle sustainability?

Unsurprisingly, a whole lot of shared concerns, opportunities, and zero tolerance for greenwashing.

Earlier this week, our own Catherine Offord and Robin Wooller hit the Adform Sustainability Roundtable/lunch, partnered with Scope3, and hosted by the brilliant Martin Roberts & James Urquhart.

At Notorious, we believe sustainability in media isn’t about recycling your yoghurt pots. It’s a non-negotiable conversation about the entire media supply chain and how we buy. Far too often, media is planned and purchased without a true understanding of what it’s funding, which actively limits genuine client value.

Here’s the bottom line: Advertisers need, and deserve, greater visibility into campaign performance, media quality, and placements to make truly informed decisions. By prioritising transparency we don’t just cut carbon emissions, we also slash ad waste and drive undeniable ROI.

Positive media is a commercial imperative, not merely a social checkbox. Our TCP pledge isn’t just talk – it’s about delivering improved outcomes for our clients while genuinely doing something useful for this industry, and for the planet.

Huge thanks again to Adform & Scope3 for hosting a vital discussion. The conversation continues.