Connection in an age of chaos!

Last Wednesday we hosted The Guardian at Notorious HQ, to talk through their major piece of research, ‘Shift Happens’, documenting the shifts in how we’re living our lives, how we’re finding light in shade, and what new things we’re trying to help us feel good about life.

What does that all mean? Well, elite olives are now in everyone’s fridges, amateur sleuthing has gone mainstream and lots of people are opting into what we’re calling “chaos celibacy”.

It’s a fascinating time for brands, with everyone looking for new ideas and ways to connect with others through the chaos, and we can’t wait to apply these insights to our future media planning.

Watch this space!

You can read The Guardian’s full piece on ‘Shift Happens 2024’ here.