Notorious Helps WMCA Boost Numeracy Skills

Notorious encourages Midlanders to brush up on numeracy

Notorious Communications is proud to have played a part in a groundbreaking campaign launched by the West Midlands Combined Authority (WMCA), in partnership with The Behaviours Agency to improve adult numeracy skills.

The Behaviours Agency has been working with the West Midlands Combined Authority (WMCA) for nearly 18 months on a strategy and campaign to encourage adults to brush up on their numeracy skills.

The campaign, developed in partnership with Notorious Communications, aims to tackle the stigma associated with adult learning and encourage individuals to embrace numeracy. By focusing on the practical benefits of improved numeracy skills, the campaign aims to inspire and empower people to take action.

The campaign will leverage various channels, including radio, social media, and digital advertising, to reach a wide audience. The core message is simple: getting comfortable with numbers can make a big difference in your life.

We’re proud to be part of this important initiative and look forward to seeing the positive impact it will have on improving the UK’s skills in maths via its Multiply programme, part of the Skills for Life initiative.

Read the Prolific North article on it here.