Introducing our Chief Notorious Officer – Cath Offord

Former Dentsu MD joins us as Chief Notorious Officer

We’re thrilled to announce that Cath Offord has joined the Notorious ranks as our new Chief Notorious Officer, joining us from her MD role at Dentsu.

With a proven track record of success and a passion for innovation, Cath is the perfect addition to our team, and will be leading our investment strategy to ensure we continue to deliver exceptional value & results for our clients. She will also play a key role in shaping the future of Notorious, ensuring we continue to push the boundaries of what’s possible.

Cath is the latest in a row of significant Notorious hires across 2023 and ’24 focused on bolstering our digital disciplines, with key hires such as former Zenith digital transformation director Jennie Geagea and Assembly Digital Client Director Robin Wooller, alongside significant recruits from The Hut Group, to differentiate ourselves against the wider media agency cohort.

Offord said ‘‘20 years after joining an entrepreneurial business that grew to become one of the country’s largest buying points, I am beyond excited to go back to my roots and bring benefit of deep experience to building the next generation challenger in the agency marketplace. The ambition Nik and Jess have for the Notorious project makes this a rare opportunity and with a mandate to make my experience count, leading a hungry team to notoriety, made this simply too good to miss.”

Our Co-founder Jessica Scott added: “We’re not here to make up the numbers. Cath is one of the most respected and loved practitioners in media but she’s also a fabulously fierce force to be reckoned with. After a year of significant change and incredible growth, Cath has the brief to take us up to the next level. Everyone knows her reputation as leader in the Investment space but she is going to wow people given freedom to show what else she can bring to the table.”

The appointment further cements Notorious as a natural home to outstanding female talent, with four out of our five leadership positions now held by women, as well as two thirds of the director team, and aligns with our vision of becoming the most disruptive and impactful agency in the industry.

With Cath on board, we’re only getting started.