Introducing…Dan McNicholas!

Media sage, entrepreneur and all-round good egg Dan ‘The Professor’ McNicholas, has joined Notorious to lead the development of our Intelligence Innovations programme.

Dan, who founded and ran the culture and training consultancy ‘4&20Million’ for 7 years up to this June, now steps in to help Notorious bring together the best of established and emerging insight, technologies and data for our growing client portfolio.

In the words of the wise man himself:

“Everyone can see the emerging opportunities created by AI, retail data and a media environment undergoing the most exciting changes for a generation.  We are looking at the greatest opportunity to build differentiation and competitive advantage in years and I am delighted to have the opportunity to lead this for Notorious.”

Welcome to the team, Dan.