Hold onto your leads, dog lovers!

Hold onto your leads, dog lovers!

Notorious Communications, Butcher’s Pet Care & Channel 5 teamed up for an unmissable celebration of our four-legged legends.

Forget your average ad break, as we’ve unleashed a partnership across a whole kennel-load of brilliant 5 shows, with unmissable idents packed with adorable pups getting friendly with the 5 logo, leading straight into Butcher’s TV spots. See Herbie’s screen debut below!

We kicked off with placements around ‘Springtime on the Farm’, with each ident being a shout-out to everything we love on 5, including UK travel, outdoor life, and, of course, animals.

This wouldn’t have been possible without our amazing client, Natasha Bryant, Senior Brand Manager at Butcher’s, who fed back: “This is an exciting campaign, rich in innovation and an excellent way to bring owners into the Butcher’s world. Through a valuable and entertaining campaign experience, we’re proud to showcase our range of foods that support a healthy diet – helping owners prioritise their dog’s wellbeing, day in and day out.”

And of course, our own, impeccable Liz Sloan, Head of Planning Notoriety who commented: “Our media plans for Butcher’s have always focused on showcasing our belief in the power of dogs to a nation of dog lovers. 5 has collaborated brilliantly across all teams to deliver this special partnership – with a celebration of dogs right at its heart.”

It doesn’t end with 5 though, to extend the experience Butcher’s will publish walking guides on their website inspired by 5’s top talent & shows. Fancy strolling through All Creatures Great & Small country in Grassington? Butcher’s have you covered! And keep an eye out for an exclusive competition which will see one lucky dog owner winning the chance for their dog to feature in a walk-on part in a future 5 drama…Keep those paws crossed!

Well done to everyone involved, from the brilliant team at Butcher’s Pet Care, Channel 5, Sky Media UK, the creative team at Recipe, and of course – everyone in Team Notorious including but not limited to Liz Sloan ☕️ Nik Wheatley Grace Chilcott & Cathal O’Rourke.

Another Notorious lightning bolt. ⚡