Pup Fiction! We teamed up with Curzon Cinemas and Butcher’s Pet Care to create a truly paw-some experience.
Ever wanted to bring your pup to the cinema?
We’ve brought Butcher’s Pet Care, a brand synonymous with quality pet care, back with a bang as we’ve launched Pearl & Dean’s first ever cinema screenings for dogs, with complimentary Butcher’s treats and vouchers for dog owners.
By partnering with Curzon, we’ve enabled dog owners to enjoy their favourite films alongside their furry companions. So, if you’re a dog parent get yourself down to your local Curzon for a special dog-friendly screening and some lovely Butcher’s treats! These special screenings create a unique and memorable experience for both humans and their canine companions alike.
This innovative partnership demonstrates our commitment to creating bold and impactful campaigns that resonate with consumers, brands, and their dogs!
“We launched dog-friendly screenings last year for customers who are passionate about both dogs and cinema, and I love them because I can take my dog to see the latest releases at my local Curzon,” said Damian Spandley, managing director, programme and sales, at Curzon.
“We are delighted to welcome Butcher’s as a sponsor and their support for the programme has allowed us to increase the ‘pawprint’ of Dog Days screenings into more Curzon venues.”
Clare Turner, Pearl & Dean UK’s chief commercial officer, added: “We are always looking for exciting ways to bring brands closer to film and cinema audiences. Curzon’s Dog Day Afternoons is an exciting concept and we knew that this was the ideal opportunity for a brand like Butcher’s to reach this highly targeted audience in an authentic way.”
Big shout out to Team Notorious, Liz Sloan, Hannah Orme, Robin Wooller and our wonderful clients, Natasha Bryant, Sarah Lyle, and the fab team at Pearl and Dean, Zara Adamson.
Want to see what else we can do for your brand? Let’s make some noise together.
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